A world where significant numbers, often the majority, of people experience multiple effects of ageing is a totally new challenge, but this is our future.
Products, services, buildings, cities, hospitals, digital applications are designed for the young by the young. This worked well when the designers and users were the same age. The gap between the age of the designer and the users continues to grow.
The attitudes and desires between the generations are converging but the physical, sensory and cognitive difference remain.
Being Age-Friendly demands we redesign the entire human experience including products, services, communications and processes, to respond to the physiological differences, or human factors, that ageing brings.
The older person is a customer, worker, patient and citizen. In all of these roles their environment must adapt as they age.