The majority of brands rely on the loyalty of older consumers
The over 50s are sometimes called Boomers or Seniors, sometimes the Grey Market. Globally they are a force of over 1.5 billion people. In many developed markets that is 40% of the customer base.
Yet, we live in a world designed by younger people, for younger people. That’s not a criticism, it’s a fact.
Marketers who fail to respond to the evolving needs of their older customers will lose out to brands that do. The AF Brands app empowers marketers with unique know-how about the issues that affect older consumers.
Age-Friendly ≠ Old
Nobody wants to be reminded of their age
In this rapidly ageing world, the best and biggest brands will not limit themselves to specific age segments.
Regardless of age, people need to eat, dress, maintain their health and beauty. They want to travel, to learn and to be entertained.
Though customers may feel ‘forever young’ the physical effects of age will create challenges for the consumer and marketer that did not exist before. An age-friendly business must understand and accommodate the physical needs of older consumers in a way that is natural and beneficial for people of all ages.
The AF Brands app provides marketers a tool to help them benefit from this change.